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Parenting, homeschooling, crafting, writing. Just trying to get through the day with my two loud boys and a houseful of crazy cats.
09
May

So Much For Real Beauty

Posted by Summer, in women

Last year Dove put out their best marketing campaign ever, promoting “real beauty” and using women that were less than the ideal image we usually see. It was a hit, gaining applause from many women who were happy to finally see women their size on TV. Well, it seems that “real beauty” was just another marketing gimic. Via the f-word:

To avoid such complaints, retouchers tend to practice semi-clandestinely. “It is known that everybody does it, but they protest,” Dangin said recently. “The people who complain about retouching are the first to say, ‘Get this thing off my arm.’ ” I mentioned the Dove ad campaign that proudly featured lumpier-than-usual “real women” in their undergarments. It turned out that it was a Dangin job. “Do you know how much retouching was on that?” he asked. “But it was great to do, a challenge, to keep everyone’s skin and faces showing the mileage but not looking unattractive.”

I guess it’s better than nothing, I mean most women in commercials don’t show any mileage, lumps, or bumps at all. And with women carrying around everything from marketing pens to make up bags proclaiming “real beauty” the campaign seemed to at least raise some self confidence among women.

Well, white women at least. I wrote this last year in June about the Dove “real beauty” campaign.

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