Motrin, You’Re Giving Me A Headache

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So Motrin has a new ad campaign out that’s giving a little pat on the head to moms. Unfortunately it’s a “There, there you silly little women and your crazy trends” type of ad. The ad takes on babywearing, how it’s some new trend, and sure it sounds good in theory, and it makes you look all cool and maternal, but really it will turn you into a sobbing mess begging for pain meds.

Yeah.

Now this babywearing mom just wants to say that my back hurt a hell of a lot more carrying around that damn 15 pound carseat with my baby strapped in it. And then it hurt like hell trying to carry a 20 pound squirming toddler all day. Was I begging for the pain meds for my poor back and neck? You damn well beleive it. But when I got the strap that bundle of squirm into a carrier and get back to business? That’s when my back felt better.

Contrary to the people who stick their noses up at anything and think anything they aren’t doing is some silly trend, babywearing has been happening since the first mom figured out how to tie her kid to her with whatever fabric she could get her hands onto. Want to see a new trend look at strollers. Now try pushing one of those bulky things across the grass with the wheels twisting all over and you’ll need something for the damn headache.

Motrin, think before you go making a commerical. Seriously, is that too much to ask.

Be sure to also read these other opinionated moms:

Crunchy Domestic Goddess - Motrin’s New Ad Attacks Babywearing, Insults Moms

Magic and Mayhem - Motrin Ad Makes Fun of Moms

What’s He Up To Now? - Motrin’s Slam on Babywearing

Mom Most Traveled - A Devout Baby Wearer

Adventures in [Crunchy] Parenthood - Motrin Hates Babywearing

Instinct Parenting - Motrin ad bashes babywearing

Mama’s Nest - Thanks Motrin, I’ll Be Wearing My Baby Anyway